Nasdaq-listed Commtouch saw its share price benefit from a 12.5% surge on the news, which it characterized as proof that its network-based spam detection technology translates well overseas.
It identifies spam outbreaks according to their massive distribution patterns, said Ronni Zehavi, vice president of business development at Commtouch. This means that content and language are irrelevant — and the engine works as well in Chinese as in any other language.
Network-based spam filtering is not Commtouch’s unique domain, however. Most of the significant anti-spam providers nowadays use some kind of IP-based detection mechanism to supplement the more traditional content-based approach.
According to Commtouch and Rising, citing IDC numbers, Rising has 23.5% of the Chinese secure content management market. Commtouch hopes the win will boost its efforts in the Asian region.