Salesforce says it has launched a new “manufacturing cloud” proposition, muscling in on a still largely greenfield sector that is hotly contested territory among the public cloud hyperscalers, which are looking to convince heavily distributed (and siloed) manufacturing operations that pulling data into a single place will drive efficiencies.
Salesforce says the “industry-specific product” is built on its widely used customer relationship management (CRM) software, and comes with the ability to plug into Enterprise Resource Planning (ERP) solutions and Order Management Systems (OMS) from a range of other vendors, using pre-configured APIs from subsidiary Mulesoft.
The offering, in short, acts as kind of software layer that surfaces data from other system (OMS, ERP and others) across manufacturing companies’ existing stacks. The rollout represents arguably the most tightly integrated product release of Salesforce and API integration specialist Mulesoft, which it bought for $6.5 billion in 2018.
Key Salesforce manufacturing cloud features, developed after beta testing with companies including Harley Davidson and Hitachi Chemical, include the ability to connect run-rate business data from sales agreements, with data housed in ERP and order management systems, the company said in a release today.