Spanish industrial bank Bankinter has released an internal CRM application for BlackBerry smartphones to its sales force.
According to RIM, makers of BlackBerry smartphones, this application will allow the bank’s salespeople to access, via their company smartphone, a personalised client management tool through which they can consult their sales schedule no matter where they are, without the need for a computer connected to the Internet.
This application, developed by Movilok on Bankinter’s behalf, is a new initiative in the development of remote-access services for banking, focusing on the needs of both private and business clients, and employees.
The application, which has the internal title of ‘Engloba CRM for BlackBerry’, is expected to allow members of the bank’s sales force to access an updated record of current and potential clients and their sales schedules, as well as providing personalised offers for each client according to timing and the type of opportunity.
The new application is also expected to allow salespeople have access to sales alerts and actions for both current and potential clients and can update client information such as intent to purchase from their mobiles in real time, as well as being able to write notes and comments on the outcome.
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