Pursuing its multimedia ambition, AT&T Co yesterday announced that it had taken a 20% stake in The Sierra Network, an interactive multimedia video games network; General Atlantic Partners bought another 20%. The thing will be renamed The ImagiNation Network Inc, and the agreement allows AT&T to to assume controlling interest in the future. AT&T will provide additional development funding for The ImagiNation Network to support access from Sega’s Genesis game system, via AT&T’s planned The Edge 16, and from 3DO Co’s Interactive Multiplayer. The new network will also pay Sierra On-Line Inc $5m to develop new content.
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