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July 24, 2013

Amazon scraps free delivery on some items

But books, DVDs, music, video games and software still qualify.

By Joe Curtis

Retail giant Amazon has scrapped its free ‘super saver delivery’ option on some products worth less than £10.

The online shopping company said books, DVDs, music and software will still qualify for free delivery, but that other items sold for less than £10 will not.

It means that products such as DIY kit or stationery could come with high postage and packaging fees, from a £3.30 minimum on products checked by CBR.

Neil Saunders, analyst with retail specialist Conlumino, told the BBC he expects the policy shift to hit Amazon.

He said: "This is potentially damaging for Amazon as there is likely to be resistance to this change from some customers, particularly those infrequent shoppers who don’t mind waiting a bit longer for their goods to arrive."

However, Amazon believes the demand of a £10 minimum spend to qualify for free delivery would lead to the firm widening the selection of lower priced products for customers.

A statement on its UK website read: "Whilst the change will affect only a very small proportion of orders, it will allow us to offer you a significantly expanded selection of lower priced products.

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"We continue to work hard every day to improve the delivery services that we offer."

Orders totaling less than £10 but containing an item which qualifies for free delivery will also benefit from free delivery.

The move comes after Amazon scrapped free super saver delivery to a number of countries, including Italy, Spain, Greece, Liechtenstein, Norway, San Marino and Vatican City, last month.

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