View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Technology
September 18, 2012

Zynga to acquire game maker A Bit Lucky

The move will attract serious players

By CBR Staff Writer

The US based social games maker Zynga has signed $20m agreement to acquire California-based game maker A Bit Lucky in a bid to attract more serious gamers.

Following the completion of the transaction, A Bit Lucky’s all the 20 employees will join Zynga’s San Francisco division.

The acquisition reveals Zynga’s transformation towards mid-core offerings, the titles which will that sit between highly produced, packaged games and relatively basic ‘casual games’ including Words with Friends and FarmVille.

The transaction also follows Zynga’s hiring of John Tobias, a co-creator of the "Mortal Kombat" series, for operating a new mid-core title.

The transaction will also support its product line during the decline in number of users for even its most popular online games like "FarmVille" and "CityVille".

Zynga is also involved in allegation with its competitor Electronic Arts, which sued Zynga against unfair copying of elements of EA’s "Sims" game.

In a counter statement, Zynga accused EA of violated a deal between the two, which limited Zynga’s hiring of employees from the other firm.

Content from our partners
Powering AI’s potential: turning promise into reality
Unlocking growth through hybrid cloud: 5 key takeaways
How businesses can safeguard themselves on the cyber frontline

Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how Progressive Media Investments may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.
THANK YOU