Dunhill Vacations required that every email be accounted for and delivered to the subscriber quickly. Goals set by Dunhill Vacations are to find a customizable and expandable solution to fit the business model; increase delivery speeds, tracking, and response rates; reduce costs of ASP solutions; and find a lighter application framework than the other bulky and costly enterprise solutions.

According to Brent Wege, director of information technology, Dunhill Vacations, said: Zrinity’s application model allows us to rapidly analyze our customer base and custom tailor it to our partners. No more time is wasted downloading and compiling tracking data from outsourced providers.