The new internet TV service powered by Sky, NOW TV is now available on UK-based connected TV platform, YouView.

Going live with YouView, NOW TV’s content will now be added to the existing YouView programme line-up, all discoverable through YouView’s user interface, as well as in NOW TV’s own Player.

The internet TV service powered by Sky will offer several people the access to some of the UK’s pay TV content.

Powered by Sky, it will also offer access to some of Sky’s popular programming, with Sky Movies already available and is expected to offer sports and entertainment shortly.

YouView customers can now pay monthly for unlimited access to Sky Movies, or rent a single movie on a pay-as-you-go basis.

Alongside NOW TV, YouView has also confirmed that STV will be a content partner on the platform.