In addition, Universal Music Group (UMG) will allow users to incorporate music from its catalog into the videos they create and upload onto YouTube. The record label and its artists will be compensated for both UMG produced videos and user-created content.
YouTube has also agreed to protect UMG copyrights using technology to filter out UMG content that is not authorized to appear on the video service.
Universal is committed to finding innovative ways to distribute our artists’ works, and today’s agreement with YouTube furthers that strategy by helping transform this new user-generated content culture into a mutually beneficial business opportunity, said Doug Morris, chairman and CEO of UMG.
In other YouTube news, the video community company has signed a similar licensing agreement with Sony to offer access to the label’s promo videos.
