Visitors can uploading their own videos, customize video greetings created by popular YouTube personalities, or share holiday-themed videos from Coca-Cola including clips from vintage Coke advertisements. Select video greetings that users have chosen to share with the world will be featured as part of a video playlist on Coca-Cola.com, called the Holiday WishCast.
The Coca-Cola Holiday WishCast gives friends and families a new way to communicate this holiday season, said Tim Kopp, vice president of global interactive marketing, The Coca-Cola Company.
It is the latest evolution in the development of Coca-Cola.com following the re-launch of the site in July 2006 that included user-generated content and the addition of digital music downloads in August. Partnering with YouTube helps us bring creative content to a broader community.
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