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Technology / AI and automation

YouTube triples ad sales on mobile devices

Google’s Youtube has tripled the sales of advertising on mobile devices in the past six months, which contributed approximately $350m to revenue of the online video-sharing site.

YouTube generates about 10% of Google’s total revenue, which further allows it to advance in efforts challenge rivals including Hulu.

YouTube vice president of sales Lucas Watson was cited by the Bloomberg as saying that about a quarter of YouTube’s 1 billion global users now access the service through handheld devices.

"The commercial business has exploded," Watson said.

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"It’s a huge part of our business, and we know that’s where it’s headed."

According to a new report from EMarketer, the faster wireless networks and rapid adoption of smartphones and tablets would boost the US mobile video-ad sales to $2.69bn in 2017, representing a 10-fold rise from 2012.

Reports also reveal that more than half of smartphone users in the US accessed YouTube’s application in March, with about 70 million users were on the app in March, representing a 42% rise compared to the earlier year.


This article is from the CBROnline archive: some formatting and images may not be present.

CBR Staff Writer

CBR Online legacy content.