YouTube has started its new service "YouTube Live" to offer live streaming videos of concerts, sports and interviews to users.
Consumers can use the new service, launched online at youtube.com/live, to watch shows or events streamed by the Google-owned operation’s partners, who will be able to access the YouTube Live streaming platform to begin broadcasting content.
The launch started with a "Digitour" performance by YouTube musicians.
It is not the first time the online video company is showing live videos. The new Live platform would make live-streaming a standard practice.
The company said that the new service is intended to be a platform for its partners to show live content to users.
YouTube product manager Joshua Siegel and product marketing manager Christopher Hamilton said in a blog, "The goal is to provide thousands of partners with the capability to live stream from their channels in the months ahead."
The company has dismissed rumours that the site will undergo a change in design, but added that the website will be updated to improve user interface.
A YouTube spokesman said, "YouTube saw incredible growth in 2010 and we’re excited about the future. We are always working on updating the site and improving the general user experience and interface. We do not, however, have any plans to dramatically change the site’s design in the near future."
