The dairy company, a joint venture between the UK’s Dairy Crest and France’s Yoplait, is to launch a nine-week advertising campaign that links up with Doctor Who to endorse the Frubes brand.
The campaign, which has a tagline Rip their heads off, is part of a GBP1.1 million investment in the Frubes brand.
Along with the Doctor Who-themed products, the design of the brand’s overall packaging has also been updated to include a more prominent nutritional checklist in the wake of growing concerns over healthy eating among children.
