Oridian enables advertisers to implement effective branding and direct response campaigns and publishers to monetize traffic. It has an access to over 180 million monthly users worldwide and has offices in North America, France, Israel, Argentina, Germany, and the UK.
We found the right ingredients in Oridian to enhance Ybrant’s footprint into the fast evolving global markets. Jacob’s team has mastered the art of entering new markets effortlessly, said Suresh Reddy, chairman at Ybrant Technologies.
We look forward partnering with Ybrant’s family of businesses that will arm us with the entire arsenal of digital marketing tools to provide our clients with full spectrum digital marketing services. We are excited to ride this growth phase of the market along with Ybrant, said Jacob Nizri, chief executive at Oridian.
This is the third acquisition by the company in 2007. It acquired Serbian email marketing platform VoloMP in April and in February, it acquired US-based online ad-network company AdDynamix for $10 million.
According to Business Standard, the company is looking for more acquisitions in the lead generation and search engine marketing space to consolidate its position in the digital marketing arena via inorganic growth.
Source: ComputerWire daily updates
