In the world of web search engines, where virtually no companies make any money yet, the measure of success right now is how many advertisers you attract and how many page hits you get. Yahoo! Inc, possibly the last internet search company to ride the web wave to an over-inflated IPO, turned in third quarter and nine month losses that are still increasing, but the advertiser base increased to 340 from 230 in the previous quarter, and that was double the first quarter (CI No 2,953). Net losses were $1.1m in the third quarter, up from $371,000 a year ago, on revenues up to $5.5m, from $288,000 last time. It launched sites in Los Angeles and New York during the quarter, and France and Germany will be added next quarter. Yahoo’s assets are virtually all cash and equivalents, some $100.8m in all. It reached more than 1bn page views during the quarter for the first time and averaged more than 14 million hits a day in September, up from 9 million in June, according to the Santa Clara, California company. Nine month net losses reached $2.4m, from $726,000 a year ago, on revenues that were up to $10.5m, from $288,000 last time. The shares were up $1.625 before the numbers came out at $22.50.รก
