Under the deal, Yahoo will become the exclusive third-party provider of all graphical advertisements throughout the eBay.com site. Yahoo has also selected eBay’s payment system, Paypal, which has 73 million US accounts, to allow customers to pay for Yahoo’s online services.
In addition, Yahoo web search functionality and site links will be integrated into a co-branded version of the eBay toolbar, which has been downloaded by over four million eBay users to date.
‘Click-to-call’ advertising technology will be featured on both sites, offering a product feature link included inside an advertisement so users can directly call that advertiser to pursue a transaction.
Yahoo and eBay will begin to roll out the initiatives outlined in the agreement this year. A testing phase will take place over the next several months, with a plan to achieve full implementation in 2007.
