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October 12, 1998

YAHOO! ACQUIRES YOYODYNE FOR DIRECT MARKETING

By CBR Staff Writer

Yahoo! Inc has agreed to acquire Yoyodyne Entertainment Inc, a direct marketing services company, in a deal valued at around $30m. The company will issue 280,664 shares of common stock in exchange for all Yoyodyne shares, in a pooling of interests transaction. Yahoo! said it would take a $2m charge in the fourth quarter connected with the deal. Irvington, New York-based Yoyodyne, which has around 53 staff, runs online promotional programs including games, contests and sweepstakes for online shopping sites and businesses. Its client list includes AT&T Co, American Express, America Online Inc and Microsoft Corp. Yoyodyne’s services will be integrated into Yahoo!’s existing advertising and merchant services.

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