Based in Ipswich, Caspian Partners has eleven years experience in developing CRM software across a variety of industries, with a client base including Scottish Power, Norweb Telecom, Penguin Books and the Institute of Directors. The core CRM product has customisable user tools and has the flexibility to integrate with any back office system. Further modules such as sales force automation and marketing analysis, are available to cater for specific needs. Caspian’s CRM software also incorporates transaction-based marketing that allows the end user access to a client’s details and financial information simultaneously. This gives the end user much more detailed customer knowledge and, as a result, can target them much more effectively.
A company will not necessarily buy a back office system for the same reasons as their front office software, comments Niroo Rad, Managing Director of Caspian Partners. This makes it all the more important for the CRM system to provide a seamless link. Caspian’s eCRM suite will be linked into XKO’s Content Management System, Varius, to cater for the increased importance of e-Business. This ensures that a company’s web presence is integrated fully into the enterprise to dynamically automate trading on the web.
The collaboration is viewed with great optimism on both sides. Alistair Blaxill, Managing Director of XKO Software, With Caspian’s market knowledge and experience, we can truly offer an end to end e-Business solution that guarantees integration across potentially conflicting platforms. Niroo Rad affirms the importance of the partnership with XKO. There is a synergy between our methodology and our market space is complementary. The CRM market is extraordinarily buoyant and we expect to see substantial success.
