XKO’s established online marketing experience combined with the benefits of Varius over traditional Content Management Systems were key factors in Page and Moy selecting the company.
Varius allows Page and Moy to target customers more effectively by presenting them with personalised site content. According to choices they make as they move through the site, Varius intelligently prompts users with relevant holiday offers. It also gives Page and Moy the ability to manage content in-house by separating the data source from its presentation format. This means that back office updates can be automatically uploaded to the front end without specialist programming knowledge.
