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March 16, 1987

XEROX CORP CALLS IT A DAY IN GENERAL MICRO MARKET

By CBR Staff Writer

After seven years of what must have added up to very substantial losses, Xerox Corp has finally thrown in the towel and decided to call it a day in the undifferentiated personal computer market in the US, reports Electronic News. The paper reports that the company was driven out of the market, where it is finishing up an OEM contract with Olivetti before switching over to Tandon Corp, by the flood of cheap Far Eastern clones. Xerox now intends to sell personal computers only as part of larger verticle market systems, in particular ones where it can add value and improve margins by offering its own peripherals. The prime candidate, needless to say, will be desk-top publishing, combining Personalikes with Ventura Publisher and its laser printers.

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