View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Technology
March 16, 1987

XEROX CORP CALLS IT A DAY IN GENERAL MICRO MARKET

By CBR Staff Writer

After seven years of what must have added up to very substantial losses, Xerox Corp has finally thrown in the towel and decided to call it a day in the undifferentiated personal computer market in the US, reports Electronic News. The paper reports that the company was driven out of the market, where it is finishing up an OEM contract with Olivetti before switching over to Tandon Corp, by the flood of cheap Far Eastern clones. Xerox now intends to sell personal computers only as part of larger verticle market systems, in particular ones where it can add value and improve margins by offering its own peripherals. The prime candidate, needless to say, will be desk-top publishing, combining Personalikes with Ventura Publisher and its laser printers.

Topics in this article :
Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.
THANK YOU