IDC research director of mobile connected devices, Tom Mainelli, said that despite ongoing economic concerns in most regions of the world, consumers continue to buy tablets in record numbers and strong demand is expected in the fourth quarter.
"Apple leads the market with its iPad, and we expect its dominance to continue in the second half of the year," Mainelli said. "Still, we believe there is room in the market for others to find success, and new Android- and Windows-based products shipping in the coming months will give consumers plenty of buying options during the holiday season."
Windows tablets including Windows 7 tablets, and Windows RT and Windows 8 tablets which will be shipped in the fourth quarter of 2012, are anticipated to grow from about 1% of the market in 2011 to 4% in 2012 and 11% by 2016.
IDC research analyst for Worldwide Trackers Jennifer Song said that tablets running Microsoft’s upcoming Windows 8 and RT operating systems, including the company’s own Surface tablets, will add some momentum.
"However, we expect shipments to remain low in the fourth quarter as high prices and consumer confusion around these devices will limit their appeal," Song said. "Also, in the second half of the year Android should benefit from the success of the Nexus 7 and Amazon’s launch of new Kindle Fires."