WorldPay, a provider of payment processing and risk services, and PayWizard, a platform that provides subscriber management and billing for multi-screen media, have announced the integration of WorldPay’s payment processing capabilities with PayWizard’s subscriber management functionality.
The integration will aim to provide improved customer services, enhanced payment flexibility and quicker time-to-market. PayWizard clients will gain access to Acquiring services from WorldPay as well as over 200 payment methods, ensuring that local payment preferences can be catered for.
WorldPay merchants operating in the digital media landscape will be able to use PayWizard subscriber management services to increase revenue and profit by better understanding customer behaviour and preferences, therefore helping to create improved targeted marketing and promotional campaigns of higher value services.
The integration will aim to allow multi-currency processing, enabling merchants to expand abroad, as well as gain access to improved security measures such as Visa Verified by Visa and MasterCard SecureCode. This also allows merchants to provide recurring transactions for subscriptions and the option for refunds, improving the customer experience at the payments page.
Shane Happach, chief commercial officer, eCommerce division at WorldPay, commented on the integration: "The integration of WorldPay’s payment services with PayWizard’s Enterprise subscriber management system enables merchants to improve monetisation opportunities. It will greatly improve the customer’s experience with the merchant, resulting in an increase of revenue, brand loyalty and enhanced relationships between merchant and customer. It will provide a powerful solution to digital content merchants looking to grow and expand globally."
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