This alliance greatly expands longtime strategic relationships that WorldCom has held with several AOL Time Warner divisions including America Online Inc., for network services and marketing and Turner Broadcasting and Time Inc. for advertising, and marks the advertising debut of the MCI Group following the issuance of the MCI Group tracking stock on June 8, 2001.
Under the terms of the multi-year, multi-million dollar agreement, WorldCom, Inc. will advertise several of its popular, industry-leading business and consumer brands, including the MCI consumer long-distance brand across multiple AOL Time Warner media brands, including Time Inc. publications, Time Warner Cable, and the Turner Broadcasting System, including The WB Television Network.
Consumers can expect to see WorldCom products and services featured in print through Time Inc. magazines including ENTERTAINMENT WEEKLY, PEOPLE, TIME, and SPORTS ILLUSTRATED; online on certain America Online interactive brands such as MapQuest, Digital City, ICQ, and Spinner, as well as FORTUNE.com and InStyle.com; and across a variety of Time Warner Cable service areas.
Myer Berlow, President of Worldwide Interactive Marketing at America Online, Inc., said, WorldCom is a valued strategic partner to a number of AOL Time Warner divisions, and we’re pleased to expand those relationships by offering WorldCom the kind of total marketing solution found only through our variety of unmatched online, print and network brands. Both our companies place emphasis on offering consumers the best possible value, and by pairing our range of media assets with WorldCom’s calling services, we’re delivering on that concept.
