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July 19, 2009

Workamajig releases revamped CRM module

New modules allows clients to arrange their leads and contacts in a variety of lists for direct mail and email marketing efforts

By CBR Staff Writer

Workamajig, a provider of integrated software for ad agencies and the creative design industry, has released its version with a revamped CRM module and improvements for Apple’s Mac OS x 10.5.7 Leopard. Also included are the links to the Strata Media Buying software’s Interactive module, which was released back in April.

The revamped CRM module is currently being rolled out in phases across the company’s user-base, which among other enhancements allows clients to arrange their leads and contacts in a variety of lists for direct mail and email marketing efforts.

With the Strata interface, users reportedly enter their interactive plan into the Strata media buying software and Workamajig’s interface sends the information over as insertion orders in its integrated software. References to projects and tasks are all taken care of with one entry into the Strata system, so that billing and paying for interactive buys is automated.

Ron Ause, director of marketing at Workamajig, said: We’re excited about the Strata link, from new business and sales leads to staffing and creative execution, all the way through a project’s cycle to accounting and financial reporting – having everything all in one place is the key to streamlining the business, and cutting costs throughout the agency. We’re constantly improving its ease of use and intuitive functionality to make this the best Project Management Software for creatives on the market.

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The company said that it is adding new features that work with Apple’s latest Mac OS X Leopard Unix-based Operating System and Microsoft Windows. All updates are deployed using the company’s Auto-Updater, which allows them to deploy updates to all hosted sites and to clients’ servers at any time.

The company is also offering project management, CRM, digital asset management, billing and accounting, and extranet capabilities.

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