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September 23, 1990

WORDSTAR IS TO RESTRUCTURE EUROPEAN SALES OPERATIONS TO RESPOND TO BOOM YEARS FOR THE WP PACKAGE ON THE CONTINENT

By CBR Staff Writer

WordStar International Inc is to restructure its European sales operations to respond to what it thinks will be boom years for the word processing package on the continent: North European sales, marketing and support activities will be handled from the old headquarters in Sutton, Surrey; central Europe from Munich, West Germany, and a Paris office will look after Southern Europe; all administrative functions will be centralised in the Dublin office, leaving the sales divisions to concentrate on supporting their resellers – one of whom, WordStar France, has recently been forced out of business after refusing to be bought outright by its US parent company (CI 1,512).

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