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Technology / Networks

Will the Samsung S6 shift Android’s European slump?

The three months to April 2015 saw a decline in Android sales in Europe, despite the release of Samsung’s new flagship mobile devices.

According to Kantar Worldpanel ComTech, while Android’s share in the US increased to 62.4 percent, Europe saw its share dropping to 70.5 percent. This represented a decline of 2.3 percent year-on-year, with iOS seeing a corresponding rise of 2.2 percent.

Particular decline was seen in Great Britain, with Android share dropping by 4.9 percent.

Due to the release of Samsung’s new flagship devices in April, it failed to impact the figures significantly.

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"Samsung’s new flagship products became available in April, and while sell-in numbers were already positively impacted in the first quarter, being available in stores for less than a month was not enough to make a significant difference in the sell-through volume," reported Carolina Milanesi, chief of research at Kantar Worldpanel ComTech.

"Samsung’s share of the smartphone market grew in the US, France, Germany, and Italy, but we are not in a position to say that the new models have been the ones fueling the growth."

Milanesi said, however, that the S6 and S6 Edge could be the devices that end Android’s European malaise.

"We will have to wait to get data for May, the first full month of availability, to see the definitive impact of the Galaxy S6 and S6 Edge. However, very preliminary data suggests wider popularity for the Galaxy S6, with camera quality, clarity and resolution of screen as key purchase drivers."


This article is from the CBROnline archive: some formatting and images may not be present.