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November 15, 2012

Will Facebook’s new job board rival LinkedIn?

Facebook has launched a social jobs app in partnership with U.S. Department of Labor and Direct Employers Association.

By Tineka Smith

Facebook became part of the Social Jobs Partnership last year to with the objective to leverage social media to connect jobs with candidates.

"Nearly a year ago, the U.S. Department of Labor joined the Social Jobs Partnership to explore better ways to connect people with job information through social media," said Hilda Solis, U.S. Secretary of Labor. "Today, we’re taking an important next step with the announcement of this valuable new application. Through the expertise of our partners and the foundation of an industry-supported open source job posting schema, the Social Jobs Partnership is helping get America back to work."

The social jobs partnership app aims to make it easier for Facebook users to find employment opportunities.

The new job board currently provides access to over 1.7 million jobs.

"The new SJP app is a central location where recruiters can share open positions with the Facebook community sorted by industry, location and skills," said Facebook in a statement.

The new app features positions provided by, BranchOut, Direct Employers, Work 4 Labs and Jobvite.

A recent NACE survey found that 50% of employers are using Facebook in their hiring process. And 54% who already use the site predict it will become an important part of finding talent in the near future.

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"Facebook is all about connecting people and we’re thrilled to see developers leveraging our platform to connect job seekers and prospective employers," said Marne Levine, Facebook’s vice president for global public policy. "By allowing job seekers to view and share job openings based on personalized criteria, like location and industry, the Social Jobs Application builds on our broader effort to help people use social media to find jobs in the US."

Facebook’s new recruitment initiative could mean trouble for LinkedIn.

LinkedIn revealed in its Q3 2012 results that it made $138.4m in revenue from its Talent solutions products, an increase of 95% from the same period last year.

Revenue from talent solutions accounted for 55% of total revenue for the quarter.

LinkedIn recently released new features like endorsements encouraged more user activity and increased the frequency of profile updates.

"Increased member activity led to sustained growth across our talent, marketing, and premium product lines, resulting in record levels of adjusted EBITDA as well as record operating and free cash flow," said Steve Sordello, CFO of LinkedIn. "We expect a strong finish to the year behind momentum in both our engagement and monetization platforms."

However, LinkedIn’s momentum across its engagement and monetization could take a hit if Facebook’s new Job board becomes popular and begins to offer similar features and solutions.

Please follow this author on Twitter @Tineka_S or comment below.

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