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May 27, 2014

Why Tesco thinks you’re better off serving yourself

The supermarket chain plans to introduce 'self-scanning' technology to 100 more stores.

By Duncan Macrae

Tesco has announced it will roll out scan-as-you-shop technology to another 100 stores in the UK by the end of 2014.

The move follows the successful implementation of the My-Scan self-scanning solution from Re-Vision and Motorola MC17T retail mobile computer, at 200 stores between 2012 and 2013.

Tesco introduced the new shopping concept to customers under the "scan-as-you-shop" name in January 2010. Since that time, monitoring the performance of the system has shown that the relaxed shopping experience offered to larger basket shoppers, promotes Tesco’s service-driven and customer-oriented philosophy, and has increased customer loyalty.

Sally Marriott, retail development IT director at Tesco, said: "The decision to proceed with Re-Vision and Motorola was made after considerable research into the solution. The value they bring to the project is in their expertise in personal shopping solution implementation and by a scalable, enterprise-class solution and experience in working with large retail organisations.

"These factors, coupled with strong cooperation made the project very straightforward and we are confident that our partnership will continue to be successful."
Michel Haagmans, MD at Re-Vision, sad: "We believe that challenges of enhancing Tesco’s customer experience will be best addressed by the self-scanning solution from Re-Vision because of our proven track record and experience handling large international accounts.

"The industrial roll-out capabilities of the My-Scan self-scanning solution will enable Tesco to launch self-scanning in a large number of stores within a very short time, and we are looking forward to creating another success story together with the Tesco team."

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