View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Technology
August 24, 1998


By CBR Staff Writer

The Microprocessor Report has now added its voice to those who doubt the wisdom of Intel Corp’s plans to integrate its i740 graphics chip into mainstream processors. Intel’s Whitney chipset, a future add-on for the low-end Celeron chip range, is to combine the i740 with a 440LX chipset aimed at sub $1,000 PCs (CI No 3,456). Tighter integration is set to follow. But the report believes the move could be a serious tactical blunder on Intel’s part. Talk has been that the strategy aims to take away business from the graphics chip vendors. But, as the report points out, even if Intel took the entire market, it would still amount only to small change for the $25bn company. What is more likely to be behind Intel’s strategy is its need to rekindle demand for high-end processors while keeping hold of the architectural control on the market which it currently enjoys. One way of doing this is to get its 3D hardware distributed widely enough so that the entire software industry starts incorporating 3D graphics into products, taking demand beyond the games and workstation applications that use 3D today. That’s unlikely to happen in today’s fragmented graphics market. But the report estimates that Whitney won’t be widely deployed in Celeron systems until 2000, in which case the i740’s not-too-impressive 1998 performance will be used in PCs coming onto the market in 2001. Whitney will simply be too weak to support such a strategy, says the report, which predicts a backlash that will give competitors an opening and force Intel to back away from its integrated graphics plan. Intel does have follow-on products to the i740 in the works (CI No 3,467) but Whitney is expected to be the first integrated part.

Content from our partners
Scan and deliver
GenAI cybersecurity: "A super-human analyst, with a brain the size of a planet."
Cloud, AI, and cyber security – highlights from DTX Manchester

Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how Progressive Media Investments may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.