The property group Burford own a retail shopping center in North London by the same name. Although small, the company fear that BT’s actions may jeopardize any attempt at a continental expansion of the development, and were therefore perturbed that it had not been approached by BTWireless before the name change was made public.
Whats in a name?
BT may face a legal challenge over its plan to re-brand its wireless operations. The company is set to call the division O2.