Lucky for Charlie Chaplin that he’s no longer around: an analogue of the Little Tramp, you’ll recall, was used by IBM to promote its personal computers, notably the PCjr home computer that left an embarrassing if relatively small army of orphans in the US: in the case of a mortgage broker than went bust – its chairman ended up inside – a US judge has ruled that it is the respnsbility products and services in TV commercials independently to verify that what their script says is true – putting Lloyd Bridges and George Hamilton, who puffed the mortgage broker on television, on the spot.