According to a research conducted by Clicked Research Agency and Lightspeed GMI, there is huge diversity among potential customers for wearable devices in the UK.
The research highlighted that wearable makers might have to understand their customers’ requirements before forming a concrete strategy.
The research revealed six different types of consumers in the UK which included ‘Young Keen Exercisers’, ‘Full Time Competitive Employees‘, Working Mothers’, ‘Social Reliants’, Older Keen Exercisers’ and Less Healthy Experimenters’.
The segmentation is based on a study of 1,000 consumers in the country which found that just 20% are interested in wearable technology.
Each segment had different sest of priorities including fitness, entertainment, communication, retail, and information.
Clicked MD and founder, Steve Mellor said: "The UK consumer is very inquisitive about wearable technology, but the potential benefits can polarise opinions."
"For example, some love the idea of retail functionality but really don’t want the health benefits, and they are not necessarily the segment of consumer you would imagine."
According to reports, the companies will have to chalk out the best strategy for their customers due to the diverse range.
Mellor added: "There are two schools of thought about strategies to implement wearables into the business.
"Generate an app to implement into a wearable device that allows users to choose their apps, much as we currently do with smartphones, or develop a standalone device that is tailored to the experience your customers want.
"The first is cost effective and easier to implement, but the second is likely to result in better brand experiences."
