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January 21, 2013

Weakening global economy effects Asia/Pacific PC market in 2012

Lenovo topped the list with highest PC shipment market share of 24.6%, followed by Acer, HP, Dell and ASUS

By CBR Staff Writer

The Asia/Pacific (excluding Japan) PC market contracted 2% in 2012 to 121 million units, reporting a full year decline for the first time according to a new report from International Data Corporation (IDC).

IDC reported that the decline was mainly due to the ongoing weakness in the global economy that affected demand across both consumer and commercial segments.

IDC Client Devices Research senior analyst Avinash Sundaram said that initiatives such as Ultrabooks and Windows 8 haven’t reinvigorated the PC market as much as the industry had hoped.

"In light of this softness, IDC expects growth to remain muted in the upcoming years," Sundaram said.

"However, we also must not forget that this is still a more than US$60 billion market in the Asia/Pacific (excluding Japan) region alone."

The research firm revealed that mature markets in the region were affected by distractions from smartphones and tablets as well, which further impacted PC shipments.

Lenovo topped the list with highest PC shipment market share of 24.6%, followed by Acer, HP, Dell and ASUS with respective shares of 10.1%, 8.9%, 8.7% and 7.5%, while other vendors captured 40.2% market share during the year.

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During the fourth quarter of 2012 (4Q12), the market was 4% below IDC’s initial projections with a 5% decline over the corresponding quarter in 2011.

ASUS topped the list with highest growth in PC shipments in 4Q12, with 16% rise, followed by HP, Lenovo, Dell and Acer.

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