The AdScripter technology includes a back-end interface so advertisers can easily upload and manage their own rate and mortgage content in real-time. Travidia’s back-end tool also reverse publishes the online data to an advertising directory in The Washington Post newspaper.
Keith Tomatore, vice president of sales development and operations for Washingtonpost.com, stated: The mortgage finder directory easily allows mortgage lender advertisers to provide Washingtonpost.com users with timely, dynamic data. The product is a unique, niche offering in our extensive menu of advertising opportunities.
James Green, chief marketing officer for Travidia, stated: Travidia is excited to be working with a world-class news organization like the Washingtonpost.com. Washingtonpost.com has a history of innovation and we’re pleased they have chosen AdScripter for this project.
