Portuguese company, Telecel Vodafone, and Spanish counterpart, Airtel Vodafone, have adopted the single Vodafone brand ahead of the original early 2002 timetable.
The company used extensive advertising campaigns and sponsorship programs to pave the way for the rebranding of both companies.
With the shrinking size of the world it makes sense for multinational companies to operate under one brand name. Companies’ have been moving in this direction for some time. Reaping the benefits of the resulting savings in advertising and marketing activities.
