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March 15, 2009

Vodafone to offer DRM free music service

Signed deals with Universal Music Group, Sony Music Entertainment and EMI Music

By CBR Staff Writer

Vodafone has signed deals with Universal Music Group, Sony Music Entertainment and EMI Music to offer their tracks and albums without digital rights management across Vodafone markets for both mobile phones and PCs.

Vodafone claims that the new deals are the first of their kind for a mobile network operator enabling dual delivery of digital rights management (DRM) free music to a range of mobile phones and PCs with no need to sideload or synchronize.

Vodafone said that in addition, those customers who have already bought tracks or albums from Universal Music, Sony Music or EMI in WMA format (with DRM) will be able to upgrade them to MP3 at no extra charge within the existing download allowance.

Pieter Knook, director of internet services at Vodafone, said: Music is central to many of our customers’ lives. By Vodafone pioneering DRM free on mobile and offering MP3s on PC, they will now have the freedom to download tracks from their favorite artists without any device restrictions allowing them to experience their music however they want it, wherever they are.

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