Social media monitoring, analytics, and services provider Visible Technologies has signed an agreement to acquire Cymfony, combining the two social media analytics and insight solution providers.
The acquisition will help new, current Cymfony and Visible customers in accessing the expanded applications with enhanced capabilities.
The new combined company, Visible will be built on Cymfony’s global content, analytics, scalability to many enterprise users, and consumer insights.
Visible will be led by Richard Pasewark, former president of Cymfony.
The new company is planning to introduce additional technology enhancements to enable all customers to benefit from the expanded global social media content and insight practices.
Combined with the dynamic social monitoring and analytics platform and expanded partnerships of Visible, the new company will double in size and continue to service businesses a variety of industries.
Visible CEO Richard Pasewark said the customers need to realise enhanced value from social media analytics to drive business decisions."
"Bringing together Cymfony and Visible will uniquely position the company to deliver actionable insights and global solutions via expert services, scalable technology, and international content,"Pasewark said.
