View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Technology
November 15, 1994


By CBR Staff Writer

Back in the free-wheeling days before the fall of Shah Mahamed Reza Pahlavi, educated young Iranians used to complain bitterly about the way that British and American films dubbed into Farsi used scripts that were full of silly local in-jokes that had nothing to do with the original movie – but much worse is to come from France with the launch next year of Epsis, a software package developed by Lagardere Group’s Matra Hachette Multimedia SA, which according to the Financial Times, enables broadcasters to supplant fixed images such as advertising billboards at sporting events with alternatives, so that for example local advertising can be sold for each country taking coverage of an international football or tennis match – bit tough on the players though: if the thing can track the billboard as the camera moves, it can also follow the flashes on the players’ clothes, so that instead of advertising Adidas or Reebok, Steffi Graf appears to be showing her preference for Mates condoms, and in place of the Sharp Corp logo, Eric Cantona and the lads appear to have the Virgin logo emblazoned on their manly chests.

Content from our partners
Scan and deliver
GenAI cybersecurity: "A super-human analyst, with a brain the size of a planet."
Cloud, AI, and cyber security – highlights from DTX Manchester

Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how Progressive Media Investments may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.