The agreement provides KUSP with the sales, marketing and distribution rights for Viewpoint Experience Technology in Australia and New Zealand.
While many manufacturers and retailers continue to merchandise their products with flat images, other retailers have discovered rich media as a more dynamic and interactive product presentation and are successful pioneers in gravitating to 3D visualization and immersive environments, said Bob Rice, President and CEO of Viewpoint Corporation.
Leading Viewpoint e-merchandisers following this trend include: Eddie Bauer, eLuxury, Sharper Image, Sony AIBO and Dell. eLuxury, for instance, who market brands such as Christian Dior, Givenchy, Bulgari, La Perla and Louis Vuitton, have found that the Viewpoint Experience Technology benefits their customers by enabling them to closely examine and interact with products in a 3D environment, allowing them to manipulate goods, examine sizes, patterns and textures, enlarge images for closer inspection and much more.
Rich media is already proving to be the next wave for online marketing and e-commerce initiatives. Viewpoint’s solutions create curiosity and excitement, exposing all of a product’s features and benefits, acting as a brand builder nd resulting in increased sales, continued Rice.
Car companies such as Toyota in Australia work with KUSP and the Viewpoint Experience Technology to provide on-line shoppers the opportunity to see inside the trunk, open doors and see the interior, observe the design details from the sides, front and rear, resulting in an informative and exciting user experience that has not been previously available.
Our partnership with Viewpoint has allowed KUSP to offer interactive content to a range of retailers and wholesalers in the Australian market. Both our clients and their customers can see the benefits. Increased consumer viewing of Web site and the ability to inform and educate customers has had significant impact on the bottom line. A more informed customer is less likely to return goods purchased on line, said Dael Perlov, chief operating officer of KUSP Limited in Australia.
