Under the agreement, Viacom’s MTV Networks, BET Networks and Paramount Pictures divisions will provide television and theatrical programming on the Joost platform.
Joost will allow users to have free access to thousands of programs and channels not readily available on the web. Through Joost, viewers can watch programming from many of Viacom’s brands on their computers through a customizable platform with advanced television viewing features such as links that lead to more information or related websites based on the content; and a variety of plug-in applications, such as instant messaging, message boards, and news tickers.
Joost, which is currently available in limited beta, combines elements of TV and the internet by offering viewers a unique, TV-like experience enhanced with the choice, control and flexibility of web 2.0. It can be accessed with a broadband internet connection and offers broadcast-quality content to viewers for free.
We have the number one portfolio of entertainment sites in the world and unrivaled distribution on mobile devices, but we’re determined to keep pushing and growing our digital presence and bring our programming to audiences on every platform and device that they want, commented Philippe Dauman, Viacom president and CEO.
In addition to strong partnerships we have with traditional distributors, we will continue to seek out partners like Joost, which has created an exciting breakthrough platform that represents not only a fantastic user experience, but one that is built on a compelling and sustainable business model that respects both content creators and consumers, he continued.
