Computer-integrated telephony specialist Versatility Inc currently offers its products in Spain through the distributor IGR SA, recently acquired by Electronic Data Systems Corp. Yet founder and president of the company Ron Charnock is convinced that, together with Portugal and Italy, Spain is one of the fastest-growing information technology markets in the world, and thus Versatility is planning to operate directly in Spain within a matter of weeks. At present Europe accounts for 15% of the firm’s revenue, but in the medium term it will match the American market, Versatility believes. Spanish cellular operator Airtel SA has already adopted Versatility’s V/Series system which provides remote integration between several switching centers, operating with relational databases under Windows. There is also the Call Center version of this product, aimed at small and medium-sized businesses, that is, 50 users of less – an important market in Spain, and one which Versatility believes is appreciative of turnkey solutions. Talking to Computerworld Espana, Charnock claimed that Versatility had no clear independent competitors in the computer-telephony integration field: Our competitors are mainly large users’ computing departments that are working to develop the kind of solutions that we offer pre-packaged, he said, adding that Versatility was currently engaged in conversations with Telefonica de Espana SA. There is no reason why two competitors [Telefonica and Airtel] shouldn’t use the same system – the degree of competitiveness gained will stem from the way in which computing and telephony integration products are employed, Charnock declared.
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