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May 3, 2012

Varolii unveils new smartphone applications to improve mobile customer interactions

Varolii Mobile Solutions will help break down siloed interactions across text, email, voice and smartphone push notifications

By CBR Staff Writer

Customer interaction management Varolii has introduced new Varolii Mobile Solutions, which provide cloud-based customer interaction applications for smartphone apps.

The new applications will make the companies’ existing smartphone applications relevant, useful and visible with smartphone push notifications, text messaging and mobile Web applications.

Varolii Mobile Solutions will help break down siloed interactions across text, email, voice and smartphone push notifications with personalised communications while helping ensure regulatory compliance and increase customer reach.

Companies can now improve interaction response rates by automatically learning and applying consumer preferences as well as enabling self-service options for consumers that will help companies reduce costs.

The new applications will be provided by the Varolii Mobile App software development kit (SDK) and hosted Varolii Interact Web applications.

Varolii Mobile Solution features include Smartphone Mobile Alerts, Varolii Interact Web Applications, Varolii Mobile Consent and Varolii Performance Insight.

Smartphone mobile alerts will engage customers through push notifications that ‘wake up’ a downloaded smartphone application and launch a Varolii Interact Web application that delivers personalised content and consumer interaction.

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Varolii Interact Web Applications are the hosted Web applications that complement Varolii’s voice applications to address business pains around customer engagement.

The mobile consent simplifies mobile phone number collection and expressed consent or opt-ins for texting consumers, ensuring regulatory compliance for all text message interactions

Varolii performance insight enables unified analytics and reporting to make enhanced strategy decisions and maximise business results across voice, text messages, email, Web applications, and smartphone push notifications.

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