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  1. Technology
March 29, 1989


By CBR Staff Writer

Why do people spend thousands of pounds buying or commissioning specialist reports when an intelligent reading of their Computergrams would provide all the evidence for purusing a course of action or not at a fraction of the price? The answer is that ridiculous human quirk that says that unless something cost a lot of money, it can’t be valid: the Institute of Personnel Management reports that a US recruitment firm marketed its tests as ideal for selecting management high-flyers in the UK – and no doubt left many satisfied customers, notwithstanding the fact that – it failed to disclose – the thing had been developed for a US motel chain for choosing chambermaids that would meet its exacting requirements for scrupulous cleanliness, conscientiousness and punctuality.

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