This is a reflection of the accelerated uptake of ePharmacies in the US compared with the EU, which has been considerably slower to embrace this new form of pharmaceutical retail.
Specifically for Pharmaworld.com, the actual browsers that are ordering products online are customers knowing the pharmacy personally or patients looking for particular medicines such as those not available in their native countries. In addition, physicians have been found to order products in addition to pharmaceutical companies and hospitals.
Typical orders include those not yet registered such as Compral(TM), or a product typically in short supply e.g fertility products. Pharmaworld.com may offer a lower price level so this is an incentive for many people ordering. Orphan drugs are often a reason to buy or typical Swiss drugs such as Geriavit(TM) may be sought. Direct advertising on the sites also translates into orders.
Pharmaworld.com is a successful illustration of the Swiss business model.
