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March 29, 2012updated 22 Aug 2016 12:52pm

US joins UK with near 50% smartphone market share

The US has caught up to the UK, with half of US mobile phone owners now claiming to own smartphones rather than old-fashioned feature phones.

By Allan Swann

As of February 2012, 49.7% of US mobile subscribers now own smartphones, up from just 36% a year ago, says Nielsen Research.

The UK has around 50% smartphone penetration, dominated by Apple’s iPhone.

The US growth is driven by more than two-thirds of new phone buyers in the last three months choosing a smartphone over a feature phone.

Android devices continue to dominate the smartphone market in the US, with 48% of smartphone owners saying they owned an Android OS device. Nearly a third (32.1%) of smartphone users have an Apple iPhone, and Blackberry owners represented another 11.6%.

Nielsen's research

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