Roper Starch is one of the world’s leading consumer market research and
trends consultancy, providing leading edge syndicated research and consumer
trend analysis across the healthcare, financial services, IT and automotive
markets. The addition of Roper is another important step in United’s strategy
to build leading positions in its core market information businesses.
Roper Starch will now be merged with NOP World’s Audits and Surveys
Worldwide to form RoperASW, one of the most significant consumer research
groups in the US. The merger will generate revenue and cost synergies and
will provide critical mass to United’s growing US research operations.
SOURCE: COMPANY PRESS RELEASE
