Algemeen Nederlands Persbureau Pers Support (ANPPS), is the leading press release distribution provider in the Netherlands issuing full-text news releases to more than 8,000 journalists at Dutch newspapers and broadcast stations via newswire, e-mail and fax.
The acquisition stems from United’s strategy to build market-leading positions in its core businesses and the investment in ANPPS significantly strengthens PR Newswire’s presence in the Benelux region, positioning it formidably with the Dutch media and communications practitioners. This move follows the recent acquisition of Cyperus, the leading corporate communications services company for the technology industry in France and Spain.
ANP, the Dutch national news agency, which provides continual news coverage for The Netherlands’ daily newspapers and radio stations, launched Pers Support in 1996. This division currently serves the press release distribution needs of 450 organizations ranging from corporate entities such as Libertel and Heineken to national and local government agencies.
ANPPS is the leading news release distributor in The Netherlands, making it a perfect investment for PR Newswire, said Vicky Unwin, Managing Director of PR Newswire’s European division. The venture will offer the right combination of local customer service and global reach that communicators throughout the Benelux region need to connect to their audiences. This investment offers an excellent opportunity for us to bring an unrivalled
global distribution network to the region’s growing public relations industry.
We are very pleased to announce this transaction. The joint venture with PR Newswire will enable Pers Support to significantly extend the range of services that can be offered to its clients said Paul Tesselaar, Managing Director of ANP.
ANP will continue to provide Pers Support with a strong brand with the media and customers as well as the infrastructure for the office in The Hague. PR Newswire brings world-leading international distribution and a comprehensive range of communications services to Pers Support, while strengthening its services to the media in The Netherlands. PR Newswire also will provide product development and sales and marketing support to the enterprise.
