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December 3, 1987

UNISYS REPEATS OLD TV COMMERCIALS

By CBR Staff Writer

Why is Unisys Corp running those dreary old Imagine the power of two great computer companies… TV commercials again in the UK, over a year after the event? The only explanation can be that its research shows that most of its potential customers are still unaware that Burroughs is not still Burroughs and Sperry still Sperry, and believe never the twain have met… and how is the merger of two former deadly rivals with comparable lines supposed to increase competition?

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