Unisys Corp, which has been trying to create a more exciting image for itself at a time when IT services are booming, has appointed Joseph McGrath senior vice president, of major accounts sales and chief marketing officer, a position created specially for him. McGrath was a former senior executive as Xerox Corp, where he most recently served as vice president and general manager of Xerox Production Color Systems. His role will be to handle the strategic management of the business and help enhance the company’s position and image in the global market. He will also have operational responsibility for the major accounts sales organization in North America and Europe.