I know – who would have thought that a phone that plays music could be so popular? But I popped into the little Carphone Warehouse store* near my office in Farringdon, London, to discover they had sold out** of the new Apple iPhone 3Gs and were struggling to meet back-orders.
“They’re out of stock as far as we can tell – we can’t get enough of them,” said the friendly shop assistant…
He said that store had sold out of the “50 to 60” that they had in stock since the device went on sale on Friday, and is desperate for more to meet the demand.
* I’m not in the market for an iPhone 3G myself: I was in Carphone Warehouse looking for a case for my Blackberry Curve – I know, I know, I’m just so old-skool.
** I know you’re going to call me a cynic, but if Apple were to limit stock levels so that retailers ‘sell out’ of the new phones, it would help to drive up the hype and maybe see it sell even more iPhones longer term. After all, it’s not like they didn’t have time to predict what kind of demand they were likely to see, is it?